This article does not teach you how to make a video account, but the author's own view and understanding of the video account. I hope to provide you with some directions and ideas when operating your video account. Have you seen headlines like this everywhere recently: If you missed WeChat public accounts, Douyin, and Kuaishou, then you must not miss the video account! This is the voice of everyone who has seen the video account recently, and of course there are some who completely despise the "video account". Everyone wants to rely on this wave of opportunities for the video account to gain the opportunity to rise.

I always want to seize the opportunity that I lost in the public account this time, but when you decide to go to the water and play with the video account, do you ever think about it? Clear some general directions and understand some of the underlying logic of the video number? Today, I will come to a small opening one by one. 01 The job title email list video number in reality vs the video number in cognition There is a popular saying in the circle: what should I do? Now the video accounts are all videos that teach me how to start a business, how to be a person, how to work, and how to make money. After decades of living, I have begun to welcome life. With the step-by-step expansion of the scope of video, users' demand for video content has been gradually increasing.

In fact, WeChat has always been more cautious in making this attempt, and the release of this video account is actually forced to a time when it has to make a big move. Regarding the video content capabilities, it is actually improving WeChat’s communication capabilities. . On the Internet and in the circle of friends, there are always some remarks: WeChat is afraid of Douyin and Kuaishou How does the video number relate to Weibo? Weibo was WeChat first, but now WeChat is doing some Weibo ... In fact, the author thinks that instead of exploring who will replace who, who will win, who is more like who, what we should see is whether the trend behind this thing is the trend we should pursue, rather than looking at the big company.

If the company fights, you should also participate, so the purpose of writing this article is to start from here. We only look at the trend, the demand, the environment, and not the gods fighting. "Cognition is very important. Often, the long-term success or failure of a thing is actually your opinion and starting point for this thing." Here is a point that needs to be clearly recognized, and it is also a point that everyone does not understand at present: In our cognition, the short video platform that we think should be the way of content expression like Douyin and Kuaishou, but when we see the video number from WeChat, it is indeed presented from the perspective of an information flow Content This is a subversion. You can think about this picture made by burnt deer: